You produce a new piece of content, and have to spend the next hour promoting it on various communications channels (email, Facebook, etc). You only have a vague sense of how many people see it, or which channels are most effective.
Your website is... fine. How effective it is at communicating with potential donors, though, you have no idea.
It's 2021 and all of your donations still come from people writing checks and mailing them to you.
You have a checklist you run through for every major donor. You have to do it manually, and sometimes a major donor slips through the cracks.
Communications with donors and people on your mailing list aren't personalized. The same messages go to major donors, small donors, followers who have never donated, people who have donated recently, and people who haven't for years. You know your messages could be more effective, but you have no way of directing messages to only a subset of followers.
You know that new technology can help your organization grow vastly larger and more effective than it is now, but all your attempts don't seem to have done any better than your old techniques. You lack a strategy.
The modern technology landscape is a large and varied place, and if you don't have in-house knowledge of how to work with it, it's easy to fall into the trap of using tools that "mostly work, I guess." What if your technology could be a step above? What if you could speak to your donors in a highly personalized manner, putting in front of them exactly what you think is most important and appropriate to them specifically? What if you could plan your strategy for using technology with someone who has been there, and whose only goal is to be on your side?
Hi! I'm Peter, and I've been building websites and developing online tools since before most people knew what a webpage was. My whole career has involved taking a holistic view of how my employers have used technology and working to create new ways of working so that everyone can be more efficient and effective. Now, I work exclusively with nonprofits.
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